Days after the government announced a ban on a slew of polluting items, leading manufacturers from several industries like fast-moving consumer goods, apparels and liquor have come together to launch a plastic waste management programme that they claim will be the largest in the continent.
Led by top beverage makers — PepsiCo Holdings, Coca-Cola India, and Bisleri International — the programme is a producer-led-and-owned plastic waste management venture, a first of its kind.
Several other companies like Reliance Industries, Diageo, Parle Agro, Varun Beverages and CavinKare, etc. have also committed to join in, taking the total number of firms to 32.
Manufacturers said