Companies turn to consumer durables market in their quest for growth

The trend, experts said, is expected to stay as higher disposable incomes and lower penetration of durable products in India drive diverse players to explore the market

Advertisements for Voltas Beko, the joint venture appliances brand from the house of the Tatas and Turkish major Arcelik, have been visible for a few weeks now in newspapers and television channels.
 
It is the latest entrant in a competitive market, joining a host of newbies testing the space.
 
In the last two years, a cross-spectrum of players have entered the consumer durables market in India in their quest for growth. This includes smartphone majors such as Xiaomi, Intex and Micromax to cable and wire companies such as Havells, lighting and security solutions firms such as Syska and