Consumer brands focused Fireside Ventures announces first close of Rs 180cr

Premji Invest, WestBridge capital and Mariwala family office anchor the fund

Fireside Ventures, an early-stage consumer brand-focused venture fund, announced the first close of its maiden fund with commitments of Rs 180 crore. The planned size of the fund is Rs 300 crore. Investors include Premji Invest, Mariwala family office, WestBridge capital, RP-Sanjiv Goenka group and Emami Ltd. Avendus was the exclusive advisor-partner for Fireside Ventures in the fund raise. 

Fireside was started by Kanwaljit Singh (Kanwal), a veteran in the consumer marketing and venture investing space with 30 years of experience in companies like Hindustan Unilever, Intel and Carlyle Group. Singh was co-founder of Helion Ventures before starting Fireside Ventures.