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Consumer goods sales taper off after June rebound, e-commerce bucks trend

Second-half recovery restrained; e-commerce bucks trend, says Nielsen

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The only bright spot here was the growth of e-commerce, said Nielsen, with online sales in August ahead of pre-Covid levels visible in the channel.

Viveat Susan Pinto Mumbai

3 min read Last Updated : Sep 26 2020 | 12:16 AM IST

India's Rs 4.3-trillion fast-moving consumer goods (FMCG) market is showing signs of weakness after bouncing back to pre-Covid sales levels in June. The data shared by market research agency Nielsen on Friday showed that FMCG sales in August were below pre-Covid levels as consumers reset their priorities amid economic uncertainty.

This is significant because Nielsen had earlier pointed to a recovery in the second half of 2020, which the agency now admits will be "restrained".

"After the lockdown months of April and May, there was pent-up demand among consumers, which resulted in a spurt in sales in June

Topics : Consumer goods FMCG companies

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