According to experts, a completely contactless, digital sales channel might prove to be a good option for the automobile industry, especially the passenger car and two-wheeler industry in the country, in the post Covid-19 scenario.
An opinion paper from EY says that selling online can not only boost sales, but also support upselling and cross-selling opportunities, and give manufacturers access to customer data. On the other hand, customers can benefit by having access to complete vehicle related information across channels, anytime, anywhere.
Companies like BMW, Hyundai, Volvo and Peugeot have successfully deployed almost contactless online sales globally.
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