Business Standard

Monday, December 23, 2024 | 06:07 AM ISTEN Hindi

Notification Icon
userprofile IconSearch

Content sharing platform Manch bets on non-English internet users in India

As India's English internet user base is fast reaching stagnation, everyone including start-ups, is looking to cash in on the next set of customers - the ones who do not speak English

chart
Premium

Abhishek Kumar New Delhi
The internet is a storehouse of knowledge, it’s said. But for Himanshu Sinha, until recently, it was just another means of entertainment. “I did try to bring the internet to good use by using it for my studies, but soon realised that it had limited use for ones who don’t know English,” says the 19-year-old student. 

But things are fast changing in the English-dominated world of the internet as the focus has shifted towards the ‘next 500 million internet users’, and entrepreneurs are coming up with products that are aimed at non-English speakers of the country. 

One such start-up, Manch,

What you get on BS Premium?

  • Unlock 30+ premium stories daily hand-picked by our editors, across devices on browser and app.
  • Pick your 5 favourite companies, get a daily email with all news updates on them.
  • Full access to our intuitive epaper - clip, save, share articles from any device; newspaper archives from 2006.
  • Preferential invites to Business Standard events.
  • Curated newsletters on markets, personal finance, policy & politics, start-ups, technology, and more.
VIEW ALL FAQs

Need More Information - write to us at assist@bsmail.in