Copycat threat to goodwill, trademark of legacy brands increasing

Small businesses violate trademark laws with deceptively similar brand names which not only confuses consumers, but also leads to production of fake goods resulting in huge losses to corporates

Brands must not only innovate continually to remain relevant and dynamic, but they must also prevent attempts by smaller businesses to use their equity and goodwill as leverage in sharp marketing strategies. When third parties and small businesses violate trademarks with deceptively similar brand names, it results in production of fake goods and significant financial losses for top corporate groups.

Data gathered from courts indicates that despite the fact that these legacy brands have always been vulnerable to intellectual property violations, particularly trademark infringements, these disputes appear to be increasing, reported The Times of India.

The adoption of the