 "IPL")
Corporates, who foresee the economy slowing even further, are contemplating as much as 50 per cent cut in their advertising budgets, according to media buying agencies.
The sports industry, especially cricket — as it remains the most popular sport in India as well as one that attracts heavy advertising — could be the big loser.
The Covid-19 outbreak has already put brakes on a busy sports calendar. While the Indian Premier League (IPL) has been pushed to April 15, the likelihood of the tournament happening in the first half of the year seems slim, say experts.
The T20 World Cup hasn’t been postponed
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