Coronavirus outbreak: After HUL, ITC, Godrej cut price of sanitizer packs

A 55-ml pack of ITC's Savlon, on the other hand, will now be available for Rs 27 versus Rs 77 earlier

Godrej Consumer (GCPL) and ITC on Sunday slashed the price of their entry-level hand sanitizer packs under Godrej Protekt and Savlon, respectively, by nearly 66 per cent, in response to Hindustan Unilever (HUL) reducing its prices.

The move also comes as the government characterised masks and hand sanitizers as essential commodities, monitoring its production, distribution, and marketing closely. More players are expected to follow in HUL, GCPL and ITC’s footsteps, sector analysts said. 

A 50-ml Godrej Protekt pack will now cost Rs 25 against Rs 75 earlier, Sunil Kataria, chief executive officer (India and SAARC), GCPL, said, with the company ramping up