Business Standard

Coronavirus pain for Chinese mobile handset makers may be Samsung's gain

With manufacturing suspended in China and supply of key components and handset models in jeopardy, Chinese firms are feeling the heat

Samsung
Premium

The logo of Samsung Electronics is seen at its office building in Seoul | Photo: Reuters

Arnab Dutta New Delhi
As China reels from the coronavirus epidemic, Korean mobile phone maker Samsung seems to be recovering some of the lost ground. 

While the outbreak has forced most leading brands like Apple, Xiaomi, Oppo, Vivo, and Realme to rework their launch dates and pricing strategies, Samsung, which struggled to maintain its hold over the market last year, has taken the lead. 

The data from the Bureau of Indian Standards (BIS) shows that the local unit of the Korean major has lined up nine new handset models for launch in early 2020. Among major brands, only Redmi (from Xiaomi) and LG have registered two
Topics : Coronavirus

What you get on BS Premium?

  • Unlock 30+ premium stories daily hand-picked by our editors, across devices on browser and app.
  • Pick your 5 favourite companies, get a daily email with all news updates on them.
  • Full access to our intuitive epaper - clip, save, share articles from any device; newspaper archives from 2006.
  • Preferential invites to Business Standard events.
  • Curated newsletters on markets, personal finance, policy & politics, start-ups, technology, and more.
VIEW ALL FAQs

Need More Information - write to us at assist@bsmail.in