Coronavirus to cripple Indian start-ups, firms struggle to pay salaries

Firms say they are conserving cash and postponing expansion plans

Spurt in the novel coronavirus (Covid-19) cases is hitting start-ups, especially consumer focused companies that are in their early phases of growth, hard. 
 

Take the example True Elements, a Pune-based consumer focused start-up that offers health food. Sreejith Moolayil, co-founder of the firm, claims he is finding it tough to keep it afloat. The lockdown has gripped the entire state in a bid to stop the rapid spread of coronavirus. 
 

“As a start-up, we would be in a big mess because 15 days shutdown means our cash flow for those days is gone, I don’t know how I am going