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Corporatising Couture

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Shuchi Bansal BUSINESS STANDARD

Rohit Bal is all set to expand with his shoes, accessories and lingerie label

At this fashion studio, you could walk in, choose the fabric, select a style, demand a cut and insist on any of the 1,000 embroideries on display.

Nothing unusual, except that you would then be measured and be able to see yourself in the designer outfit on the computer screen.

Welcome to Rohit Bal

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First Published: Jun 18 2003 | 12:00 AM IST

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