Business Standard

Courting young viewers

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Soumik Sen New Delhi
 He aims to be a new challenger to the Mickeys and Jerrys and Daffys of the world.

 Soon Birbal, court humorist and one of the nine ratnas of Mughal emperor Akbar, will be vying for attention on the small screen and trying to grab the attention of Indian children.

 How will he do that? The new Birbal is a cartoon character being created by banker-turned-animator Marvin Fernandes.

 But Fernandes will be making a small change to ensure that he gets the attention of kids in front of the box.

 The animated Birbal will be a child (called Chota Birbal) and he

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First Published: Nov 08 2003 | 12:00 AM IST

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