Covid-19 behind, M&E sector navigates the future at Ficci Frames 2022

Back after a two-year hiatus, the summit deliberated on key issues plaguing the sector

The post-pandemic world has served up adversities and new opportunities alike for the domestic media and entertainment (M&E) industry, whose current size could grow nearly five times by 2030, according to the government.

Consultancy firms such as the Boston Consulting Group estimate the M&E market, currently valued at $23 billion, to touch $55-60 billion by 2030, led by sectors such as streaming platforms, gaming, animation, and VFX (visual effects).

However, at the two-day FICCI Frames Fast Track 2022, Information and Broadcasting (I&B) Secretary Apurva Chandra believed the overall size of the market could even touch $100 billion, provided the industry