Covid-19 crisis: Strategy change spurred business revival, says InMobi

However, the home-grown mobile marketing and advertising software firm will have to wait for at least six months to achieve $1 billion in revenue, said Founder and CEO Naveen Tewari

InMobi has managed to weather the Covid-19 storm with a change in approach, thereby enabling revenues to touch pre-Covid levels.

However, the home-grown mobile marketing and advertising software firm will have to wait for at least six months to achieve $1 billion in revenue — a target it had set for the ongoing calendar year, said Founder and CEO Naveen Tewari.

Once the pandemic unfolded, the company realised the future would be a lot more digital and therefore, changed tack, said Tewari. For its main marketing Cloud business, the firm was traditionally catering to brands in segments such as consumer