Covid-19 fear pushes up health care, insurance advertisement volumes

The number of advertisements (ads) by personal health care and insurance companies has seen a surge in the past few weeks against the backdrop of the Covid-19 pandemic. With people getting more cautious and looking at preventive measures, brands in these segments feel it is a good time to market ‘well-being’.

According to TAM Media Research, an audience measurement analysis firm, from April 1 to August 14, the personal health care sector ad volume grew 5 per cent. Of the total advertising during April-July, 70 per cent of ad volumes were during June-July.

The data recorded by BARC India from Week 2-4