Covid-19 impact: E-grocery to grow at a much faster rate beyond 2020

Likely to become $18-billion market by 2024 with Tatas, Reliance throwing their hats in the ring

The year 2020 brought a lot of changes in everyone’s lives and a major one is the way people buy their weekly fruits, vegetables and other staples.

After the Covid-19-induced lockdown, online became the preferred medium of grocery shopping not only in tier-I cities but also in smaller cities and towns with consumers stocking up essentials staples, laundry detergents, and snacking items.

The pandemic forced households to go online and many have formed new habits that will stay beyond 2020, according to sectoral players. After e-commerce, e-grocery is emerging as the next area of interest for several big players with marquee names