Covid-19 impact: Textile, paint makers roll out antiviral layer to ads

Almost each of these companies has a different technology to show for the effectiveness against microbes.

In the last week of October, Asian Paints put out a half-page advertisement in some leading news dailies, announcing its anti-bacterial paint. 

In the advert, which featured Ranbir Kapoor and Deepika Padukone, it claimed the paint killed 99 per cent bacteria. A prominently positioned stamp on the ad also claimed that the paint was 99 per cent effective against the Covid-19 virus as well and killed it within 30 minutes of exposure to the surface.

Asian Paints isn’t the first company to roll out and advertise a product line that claims efficacy against microbes, and often also the virus that