Covid-19: Kirana stores would see a resurgence, says Godrej Consumer CEO

We are trying to be as agile as possible and are adapting to the evolving situation, says Vivek Gambhir

The Covid-19 pandemic has upended the fast-moving consumer goods (FMCG) market, prompting firms to redraw business strategies. Godrej Consumer Products' (GCPL’s) Managing Director and Chief Executive Vivek Gambhir talks to Viveat Susan Pinto about the change in consumption habits and what lies ahead. Edited excerpts:

GCPL recently said that the March quarter would be impacted due to the pandemic and lockdown. How fast do you see the situation improving?

We are trying to be as agile as possible and are adapting to the evolving situation. Both distribution and production have been significantly disrupted over the last couple of weeks,