Covid-19 pandemic accelerates digital adoption in health sector: PwC India

While doctors and patients went online to mitigate infection risk, pharma companies too adopted digital tools rapidly for customer engagement, development of multiple delivery models and R&D

The Covid-19 pandemic has accelerated the adoption of digital technologies in the healthcare segment as companies look for alternate models of delivering care and gain better insights on disease management, PwC India said in its report on Wednesday.

“The increased focus on digitalisation has helped in accelerating contactless healthcare and faster decision making. Technological innovations have further helped patients and consumers to understand diseases better and subsequently, demand higher-quality healthcare services,” the consultancy said in its report on healthcare trends in the post-pandemic world.

The risk of infection and social distancing measures during the pandemic limited physical interaction between health