Business Standard

Monday, December 23, 2024 | 05:19 PM ISTEN Hindi

Notification Icon
userprofile IconSearch

Covid-19: Quirky campaigns to bring lasting change in people's behaviour

How can governments and health agencies drive lasting lifestyle changes to combat Covid-19?

Mumbai police, advertising
Premium

State police departments (Mumbai and Punjab) are mixing humour and pop culture references to nudge people towards a new way of life

Arundhuti DasguptaShally Seth Mohile Mumbai
As Covid-19 disrupts life as we know it, the key question that is driving much of public service advertising around the pandemic is: How must one effectively communicate the need for, and bring about, lasting change in people’s behaviour?

A recent survey by Kantar showed that in India, 45 per cent of the consumers surveyed were more bothered by the disruption, rather than the health issues caused by the virus. This is in keeping with trends across the world. With people restless to get on with the old way of life, changing behaviour for good is a tough ask. 

The

What you get on BS Premium?

  • Unlock 30+ premium stories daily hand-picked by our editors, across devices on browser and app.
  • Pick your 5 favourite companies, get a daily email with all news updates on them.
  • Full access to our intuitive epaper - clip, save, share articles from any device; newspaper archives from 2006.
  • Preferential invites to Business Standard events.
  • Curated newsletters on markets, personal finance, policy & politics, start-ups, technology, and more.
VIEW ALL FAQs

Need More Information - write to us at assist@bsmail.in