Covid-19 to shave $25 bn off from top 100 domestic brands' value: Report

The coronavirus pandemic is likely to shave at least $25 billion off from the January 2020 cumulative brand value of top 100 domestic brands, a report said.

According to the latest report by Brand Finance, globally, the top 500 brands could see a value erosion of $1 trillion from their January 2020 brand value, following coronavirus disruptions. 

Brand value is the net economic benefit that a brand owner would achieve by licensing the brand in the open market. Brand strength is the efficacy of a brand's performance on intangible measures relative to its competitors.

"As the new coronavirus pandemic wreaks