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Covid impact: DTH revenue to grow 6% to Rs 22,000 cr in FY21, says Crisil

Additionally, pricing parity required as per new regulations meant a 30-35 per cent increase in cable TV tariffs, which eroded the price advantage cable TV enjoyed over DTH

DTH
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Last fiscal, the DTH subscriber base increased as cable TV subscribers shifted after implementation of the NTO 1.0 | Photo: iStock

Press Trust of India New Delhi
People staying indoors due to the Covid-19 pandemic has proved to be a bonanza for direct-to-home (DTH) broadcasters as the industry is all set to post a growth of up to 6 per cent in its topline to Rs 22,000 crore in FY21, rating agency Crisil said on Friday.

"Direct-to-home (DTH) broadcasting, which accounts for 37 per cent of total television (TV) subscribers in India, is set to buck the economic downturn and log a revenue growth of 400-600 basis points (bps) to Rs 22,000 crore this fiscal," Crisil said in a report.

This is, however, lower than the 14

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