Covid sparks a new wave of innovation across consumer industries: Accenture

The survey supports Accenture's previous findings that many changes in behaviour such as WFH and local shopping will likely be long-term

After a year of lockdowns, 98 per cent of survey respondents in India said they made at least one change to their lifestyle that they expect will be permanent, according to findings of a new global survey of Accenture. Working from home, changing travel patterns, and a growing desire to shop locally are challenging industries to fundamentally rethink how they cater to the pandemic-adapted consumer.

The latest survey of more than 9,650 people in 19 countries including more than 500 people in India, supports Accenture’s previous findings that many changes in behaviour will likely be long-term. The Covid-19 pandemic has