Cremica Group aims a turnover of Rs 500 crore

At a time when international food chains""McDonald's, KFC, and Pizza Hut""are expanding here, the west is waking up to the taste of our own tangy desi curries. And the credit for this goes to Rajni Bector of the Cremica group.

The company is targeting a turnover of Rs 500 crore. Its turnover last year stood at Rs 120 crore. As part of expansion plans, the company is set to invest Rs 30 crore in 2006-07.

Exports generate 15-20 per cent of the revenues. With the launch of this product, exports are expected to rise significantly. Besides, with its other products like biscuits and cakes, the company is focusing on "ready to use products".

In the biscuit category, the company registered 40 per cent growth in the last financial year.

"Of late, we have been quite successful in our value-addition. Our curries and gravies have added a new dimension to the cuisine in the west," said Bector.

"Indian curries abroad will be as common as tea here. A wide number of restaurant chains there have started approving this Indian product. It is a revolution waiting to happen and going to revolutionize the way Indian food is cooked".

For this product we got over whelming response internationally. Right now dealers & distributors are being finalized and activated for various destinations like UK, Italy, England, middle East, Europe etc.

This product has been well received abroad. Curry is a big step forward and no body developed this product for overseas markets. Widely appreciated by house wives, since they find it of great value due to it 'ready to use'aspect. Three years from noiw it will be a rs 500 crore group," says Akshay, MD, Mrs Bector food Specialities Ltd.

Adding further, Akshay says, "Local market is equally important to us besides exports. Sooner or later others will also catch up in this race."

The most significant breakthrough happened when Mcdonalds approached Cremica Group for making buns for them. The Group enjoys an exclusive agreement with Mcdonalds for supplying buns, which adhere to international standards in quality.