Cricket wins over KBC3

Shah Rukh Khan's re-entry to the small screen through Star Plus' game show Kaun Banega Crorepati 3 (KBC3) might be facing competition from a rejuvenated cricket team.

Early results show that Star's hot property has seen its all-India rating slip from 2.7 on Day 1 to 1.8 on Day 3, according to aMap, which measures all-India audience ratings covering more than 1 lakh towns.

On the other hand, while Nimbus might have disappointed cricket fans during the first ODI, the Indian win did wonders to viewership for the second ODI in Cuttack. aMap data shows that Star Plus' channel share between 8 and 9 pm was 8.8 per cent, against a combined 27.8 per cent for Neo Sports and DD1.