Croma in talks with Amazon to launch voice command-integrated products

To boost revenue and pare costs, Croma will work with other Tata cos like Tanishq, Starbucks, Westside to set up individual stores in common premises. It also plans to raise count of franchisee stores

Tata Group’s Infiniti Retail Ltd, which owns the Croma electronics retail chain, is in talks with e-commerce major Amazon to roll out voice command-integrated products this year under its private label. While television and speakers are expected to be the first to have this integration, other products including lighting and curtain openers are poised to be integrated with voice command later.

“Talks are on with Amazon but haven't been finalised yet. However, we intend to launch 1-2 products this year which can interact and respond to voice commands. Amazon has the technology and we have the products under our private label,”