Cult.fit acquires RPM Fitness, three other equipment brands

Cult also recently completed a $150 million series F fundraise and had entered the unicorn club

Fitness and wellness startup Cult.fit on Monday said it has acquired at-home cardio equipment brands - RPM fitness, Fitkit and Onefitplus. The deal size was not disclosed. Cult is also making a foray into outdoor bicycles business with acquisition of brand Urban Terrain.

"The brands were built and scaled by Mohit Mathur and his team at Shoora Retail, who are all joining Cult to further expand the business...Combined scale is about USD 20 million annual recurring revenue (ARR) with 100,000 units of annual sales. These smart equipment connect with smartphones which users can use to track their performance...in a virtual game