Cult.fit forays into hardware, acquires fitness equipment startup Tread

Company to set up fitness equipment vertical, sell smart workout bikes in India market

Making a foray into the fitness hardware segment, health and wellness startup cult.fit has acquired Tread, a Bengaluru-based connected fitness start-up, for an undisclosed amount. 

With the acquisition of Tread, the company would launch a suite of smart fitness hardware products, beginning with smart bikes in the India market. These smart bikes would be sold on the Curefit platform and offline stores in the next two to three months.  

Tata Digital, a 100 per cent subsidiary of Tata Sons, had earlier this week announced an investment of up to $75 million in the Bengaluru-based company with its cofounder & CEO Mukesh Bansal