Cure.fit gears up for omni-channel play; launches first 'Eat.fit' outlet

Eat.fit is a small-format quick service restaurant which targets a healthy, nutrition-conscious audience

Health tech and fitness startup Cure.fit is gearing for an omni-channel play for its health food vertical by launching its first 'Eat.fit' restaurant in Bengaluru. The company, founded by Myntra founder Mukesh Bansal and former Flipkart top executive Ankit Nagori, is looking forward to opening 50 such restaurants over the next two years.

“We started out with the app and gained customers for the Eat.fit service. Now with this store, and more to more, we expect to gain customers through footfalls and want to potentially convert them for other services of Cure.fit,” said Neeraj Aggarwal, head of Eat.fit business.

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