Cure.Fit to hive off business verticals; virtual classes in focus

The company's virtual training sessions, which saw traction as gyms were closed during the pandemic, are expected to be housed under a separate entity headed by Ankit Gupta

Integrated fitness start-up Cure.Fit was implementing a reorganisation plan that would see its business verticals hived off as separate companies led by different chief executives, sources in know of internal discussions told Business Standard.

Cure.Fit’s virtual training sessions, which saw traction as gyms were closed during the pandemic, might soon be housed under a separate entity under Ankit Gupta, Cure.Fit’s technology head. “The virtual business is being split from the physical gym business to unlock value,” a source said.

“Cure.Fit has become three different businesses. One is into offline gyms, which got hit badly during Covid-19. The second is ‘eat’