Customers may see lower discounts, fewer end-of-season stocks on sale

Sale days are also likely to be reduced as retailers emerge from pandemic to post strong surge in business-as-usual (BAU) sales

This end-of-season sale period, shoppers are likely to find fewer stocks on discounts and lower discounts, while the duration of the sale period is also expected to be lower.

After coming out of the third wave of the pandemic, retailers witnessed strong sales since March as people started to step out and shop after two years of the pandemic pushing for sales of goods at full price. Also, during the pandemic retailers resorted to buying lower stocks as footfalls were impacted due to the spread of the virus.  

Retailers said that more stock is moving off their shelves at full