Customise your car: Tata Motors to let buyers configure their Harrier SUVs

A digital configurator comprising a three-dimensional graphics-based app will allow customers to choose specifications and align the output generated by the tool to company's back-end manufacturing.

Tata Motors will soon shift gears to “Do it Yourself” (DIY) mode as a business strategy with the launch of Harrier, a five-seater sports utility vehicle.
 

As part of the plan, a digital configurator comprising a three-dimensional graphics-based front-end application (app) will allow customers to choose the power train, brakes, suspension types, seating configuration, add-on kits and align the output generated by the tool to company’s back-end manufacturing and supply chain, to churn out the specific order. 

The DIY will also straddle to its core truck business empowering buyers to configure the vehicle of their choice. Given the high number