D2C business enabler Instamojo reports revenue growth from online stores

Contribution jumped from 2% to 20% in one year after the launch of the beta version, says start-up.

Instamojo, a digital solutions provider for D2C (direct to consumer) businesses, has said it recorded a five-fold annual growth in enrolments of monthly paid subscribers since February 2021.

The company made its entry in e-commerce space early 2021 with a product suite empowering D2C brands to launch their independent online stores. With small businesses owners shifting to the digital storefront, 20 per cent of Instamojo’s annual revenue is contributed by revenue from e-commerce online stores (versus 2 per cent in January last year). The company said it has a merchant base of more than 2 million small business owners.

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