D2C footwear start-up Yoho raises Rs 20 cr in pre-series A funding

D2C footwear start-up Yoho has raised Rs 20 crore in pre-series A funding led by Rajeev Mishra, CEO of Softbank Vision Fund, Rukam Capital, and Vijay Shekhar Sharma, founder of Paytm, along with participation from other investors.

Funds will be used by the company to create capabilities for new product propositions and sustainable manufacturing standards.

“India’s potential in the consumer segment is still relatively untapped, especially in fast-moving product categories. I believe Yoho will fill a huge void in the Indian footwear market by building scientifically designed footwear at affordable prices for discerning Indian consumers,” said Rajeev Misra, CEO, Softbank