D2C jewellery brand Melorra raises $24 mn in funding round led by 9Unicorns

Melorra's vision is to bring the fast-fashion model into jewellery, where they launch a new collection every week and 75 designs every Friday

D2C jewellery brand Melorra has raised $24 million in a funding round led by 9Unicorns, Symphony International Holdings Limited, Value Quest, Venture Catalysts, Param Capital and family offices.

The funds raised will be used for technology upgrade, ramping up brand marketing, and expansion of Melorra’s experience centers across India. The company is aiming for $1 billion in revenue five years from now.

According to the company statement, Melorra has experienced consistent growth since its inception in 2016 and delivers Hallmarked gold to all 718 Indian districts, while the government mandates coverage in only 256 districts. The brand has delivered to