D2C player MyGlamm emerges stronger from setbacks, plans to float IPO

The company, which saw investors pull out of a fund raise as the pandemic struck, is now eyeing an annual revenue run rate of Rs 600 cr by this December

From investors pulling out of a fund raise as the pandemic started, to signing actor Shraddha Kapoor as brand ambassador and investor, direct-to-consumer (D2C) player MyGlamm has emerged a much stronger player as it eyes an annual revenue run rate of Rs 600 crore by the end of CY2021.

Even as the company grappled with the sudden lockdowns at the start of the pandemic in March 2020, founder Darpan Sanghavi continued to take bold bets that are now beginning to show results. The growth trajectory that these bold moves have given the company has made Sanghavi confident that the company