FMCG major Dabur India is entering China as part of expanding its international presence with its range of natural oral-care and hair-care products.
To start with, the company has shipped its Amla Hair Oil and Meswak toothpaste to China -- its latest international market.
"We got the first order from China to supply Amla Hair Oil and Meswak toothpaste there. We have already shipped the products there as part of efforts to seed volumes in the market," a company official told PTI.
With its entry into China, the company hopes to maintain the current growth rate of its international business of over 40 per cent and expects to contribute 20 per cent in its overall turnover by next year.
Products for the Chinese market would be sourced from its unit in the UAE and its foray into the new overseas markets is handled by the company's overseas subsidiary based in Dubai. Recently, Dabur had established a new manufacturing facility in Ras Al-Khaimah in the UAE.
Dabur's international business reported 48 per cent growth in the third quarter this fiscal, and the company said it has been regularly growing at over 40 per cent over the recent quarters.
