Leading Ayurvedic and natural health care firm, Dabur India, has forayed into the premium skincare market by launching a new product range and has targeted 8 per cent market share in the next eight months.
The product range — Dabur Uveda skincare expert from Ayurveda, has critical herbal extracts derived from a blend of authentic ayurvedic ingredients, Dabur India’s Vice President, Personal care,Vikas Mittal said. Dabur expects to generate 8 per cent market share in the next six to eight months, Mittal said.
“We are expecting a good revenue from these products in the next fiscal as well. We have plans to introduce some new products for both men and women in the near future,” he said. The range consist of complete fairness cream, 2 in 1 moisturiser, moisturising face wash and clarifying face wash.
