Dabur in export push for Coolers

Dabur Foods plans to begin export of its Coolers range of beverage to Australia and Middle-East in the next six months. The company also aims to double its exports of bulk fruit pulp and branded products to Rs 12 crore in 2005-06.

The Coolers range of flavours include watermelon, green mango and pomegranate. "Coolers will be the second brand that we will be exporting (after Real) in the equatorial regions. We are trying to find the right suppliers and pricing, but would finalise deals in the next two quarters," said Sanjay Sharma, general manager, sales and marketing, Dabur Foods.

The company has been exporting its Real fruit packaged beverages to Australia, Yemen, Maldives and Middle-East. It also exports bulk fruit pulp and concentrates to Europe. In Australia, Dabur Foods markets its branded products through the Woolsworth retail chain.