Ayurveda major Dabur has joined American e-commerce giant Amazon.com to sell its products in the overseas markets. To begin with it would be placing 30 products on Amazon.com for the largest consumer goods market in the world – the US – and its neighbours Canada and Mexico.
While Dabur’s products are already available in the US through ethnic stores, the firm is beginning direct supply to tap the e-commerce firm’s wider reach, said Krishan Chutani, executive director, Dabur India.
Initially, hair care products such as Vatika hair oil and shampoos, Meswak toothpaste, Chyawanprash and honey would be made available. Dabur also plans