Daimler India Commercial Vehicles (DICV), the 100 per cent subsidiary of the world’s leading truck manufacturer Daimler AG, today launched four new BharatBenz models taking its total offerings in the country to eight models
The four models - three tractor models and one construction mining model - will be commercially available as of today. The launch by the German subsidiary comes at a time when the Indian commercial vehicle industry is going through its toughest phase.
Marc Llistosella, Managing Director & CEO, DICV said, “The trucking industry in India is experiencing a tough phase. Under such circumstances, customers critically examine the offerings by manufacturers. With the launch of these trucks BharatBenz is now present in all major trucking segments as promised 2 years ago."
In March the company, which is not participating in the upcoming Auto Expo, plans to bring its buses to the Indian market. Last year Mercedes-Benz buses was brought under DICV.
