 "Dalda is a heritage brand and a leading player in the vanaspati category. In the last decade, refined oils have emerged as a fast growing category")
Dalda, once a household name in India’s kitchens, is reinventing itself to keep pace with the changing consumer preferences and stay on the minds of buyers who are increasingly looking for healthy options. In its latest campaign, “India ke kitchens badal rahe hain”, Dalda is showcasing its range of refined sunflower and soyabean oils, which are deemed as healthier variants. The campaign comprising two television commercials (TVCs) gives us a peek into kitchens that are witness to not only changing food habits but also mindsets. One TVC shows a woman preparing a non-vegetarian dish for her daughter-in-law.
The elder woman is
