Danone to enter new product categories with Protinex brand in India

The company believes that Protinex's current powder form limits the scope of expanding the business and hence, diversification into new categories is essential for its growth

French multinational food products company, Danone, after its exit from the dairy business last year in India, is planning to enter new product categories and formats with its flagship brand, Protinex.

While it has already extended this product into the biscuits category recently, other products in the solid and liquid spaces are under consideration which the company believes will help further sales.

The company believes that Protinex's current powder format limits the scope of expanding the business and hence, diversification into new categories is essential for its growth.

“Until the introduction of Protinex Bytes (biscuits), Protinex was available only in