Data-rich hotels wow guests

Hoteliers are extensively leveraging data analytics and artificial intelligence to drive business

In the hospitality industry, particularly among top-notch hotels, a 360-degree digital walk-through, an active website and interactive apps have become hygiene. To stay ahead in the race, smart players in this data-rich sector are taking the lead in deploying data analytics and artificial intelligence (AI) to enhance customer experience, build loyalty and achieve repeat revenue through innovative pricing.

A large number of players are focusing on the wow factor for guests by understanding their preferences and delighting them with customised experiences.

For example, Sarovar Hotels has taken to iBeacons to help understand their customers better. iBeacon allows Bluetooth devices to