Data Tracker: Consumers want private labels across brands for transparency

There is a growing demand for private labels across categories, the most among grocery shoppers looking for fresh, natural, organic produce. A report by Nielsen, The rise and rise again of private label By 2025, says that the share of online grocery spending could reach 20 per cent, presenting an enviable opportunity for growth to private labels in the segment. 

In India, the trend is beginning to gather force and is likely to see significant movement in the coming years as global e-commerce giants make a bigger play for the country’s grocery market.

Private labels are targeting healthier foods

• Busy consumers