Reliance Industries (RIL) started testing its online shopping portal three days after Facebook said it will invest $5.7 billion in digital assets controlled by billionaire Mukesh Ambani.
JioMart, an e-commerce venture of Reliance Retail, went live in three neighbourhoods surrounding Mumbai, leveraging a deal that gives it access to WhatsApp’s 400 million users in India currently under the world’s most expansive lockdown.
The starting of the portal takes Asia’s richest man a step closer to his goal of setting up a digital platform to take on Amazon.com and Walmart’s Flipkart Online Services for a slice of India’s e-commerce market that