Business Standard

Dd Inks Deal With Lg For 5 Champions Trophy Matches

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BUSINESS STANDARD

Doordarshan (DD) has benefited from the row between LG Electronics, one of the global sponsors of the Champions Trophy cricket, and Sony Entertainment Television (SET).

While LG is yet to sign a deal with SET due to differences over advertisement rates, DD has inked a deal with LG for five matches

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First Published: Sep 14 2002 | 12:00 AM IST

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