Deals or distress: Consumer goods makers bet on bumper festive sales

Robust growth expected despite shortage of components and the threat of a third wave of Covid-19 pandemic

In spite of high commodity inflation, shortage of components and the threat of a third wave of the Covid-19 pandemic, makers of packaged goods, home appliances and consumer electronics are expecting to grow by 12 to 25 per cent during the upcoming festive season. 

After one-and-a-half years of disruptions, manufacturers are now more confident about managing their inventories better, keeping their supply channels well-stocked and the impact of any Covid-related restrictions minimal, even as they gear up for the festive season, which usually accounts for 25 to 35 per cent of their yearly sales.

Take the home appliances sector. After a dismal