Hinduja group company Defiance Technologies today launched a dedicated social media command centre at Chennai for Nissan in Japan.
Andy Palmer, Nissan Executive Vice President said that as part of a global strategy, where we are using localised real time monitoring in all regions to proactively listen and engage, this centre enables us to monitor analyse data and engage with Japanese customers in real time.
V Sumantran, chairman, Defiance Technologies, said that these days several product development decisions are influenced by knowledge of what the market desires. "With internet and emerging technology playing a key role in today's marketplace, a social media command centre will very soon become indispensable for companies to speedily address customer's stated and latent needs and for brands to manage their reputation," he said.
Subu D Subramanian, MD and CEO, Defiance Technologies added "by using this offering customers can expect to achieve better ROI on their marketing spend".
The company has the capabalities to do a complete design, build and operate a dedicated social media command centre for our customers, he added
Defiance Technologies, is a provider of Engineering, ERP and IT services to global customers leveraging the global delivery model. The company today serves to around 60 global clients.
